With online democracy, would this make it extremely easy for NSA/GCHQ to manipulate the votes? GCHQ is already known to manipulate online voting and mass install malware.
I don't have the exact link, look through firstlook.org's documents. There was a leaked slideshow about it. As to avoid confusion, it's worth noting that it was social media vote manipulation, not general election manipulation.
I think it's in the same document as the "Mass propaganda" / "Discredit an company/individual" slides.