They are not trying to change the dominant business model nor ban IAP.
They ruled that if you make a game like Dungeon Keeper, then you can not advertise the game as free, because it is misleading to customer. EA has to make one minor change in like three words in that ad in order to comply. E.g. all they have to do is to change "free to download and play" into "free to download and try".
They ruled that if you make a game like Dungeon Keeper, then you can not advertise the game as free, because it is misleading to customer. EA has to make one minor change in like three words in that ad in order to comply. E.g. all they have to do is to change "free to download and play" into "free to download and try".