At a previous job/business, we built a quite large revenue stream doing analytics and A/B testing for clients by demonstrating the effectiveness on charity jobs.
See if you can convince $large_company to let you do (and most importantly, talk about) side projects for reputable charities (perhaps giving credit to $large_company as well as taking it for yoursef) or for friends businesses/startups.
The other thing I see working well for friends/colleagues is presenting at conferences/meetups. We've got a "Web Analytics Wednesday" meetup here in Sydney, and a pretty much continual flow of web design/development related meetups/mini-confs/industry-specific groups. See if you can pitch "I want to present some of what we at $large_company do to people in $industry at $event" to your boss.
Thanks, I've had success at web analytics Wednesdays. I don't have one in my local city, but I have organized one and it had a great turnout. Speaking at conferences and on panels has been good as well, but my company is on a downturn right now, so travel & conferences are locked down for the time being.
I REALLY like the idea of showcasing side projects. I do some web development and hosting for several non profits associated with my extended family. Historical Associations, political websites (ranging from the left to the right), my wife's recipe blog, a christian campground, etc.
I'm going to start digging into the analytics for them and blogging about it. It's definitely worth my time, and small amounts of cast for some SEM campaigns to showcase those skills.
Thanks for triggering this thought process. Genuinely appreciated.
See if you can convince $large_company to let you do (and most importantly, talk about) side projects for reputable charities (perhaps giving credit to $large_company as well as taking it for yoursef) or for friends businesses/startups.
The other thing I see working well for friends/colleagues is presenting at conferences/meetups. We've got a "Web Analytics Wednesday" meetup here in Sydney, and a pretty much continual flow of web design/development related meetups/mini-confs/industry-specific groups. See if you can pitch "I want to present some of what we at $large_company do to people in $industry at $event" to your boss.