And profitable. Until his publicity stunt, he'd sold enough of them to earn six entire dollars of legitimate United States currency. And now it seems like more people are having their alcoholic F Word more often. The lawyer gets paid, Starbucks protects it's mark, this guy's brewery is selling drinks, and we get an entertaining story. Everyone wins.
To be fair, his claim to have sold "six dollars worth" based on the one or two dudes who said they were drinking it on Untappd (which is sort of like Foursquare for beer) not actual sales numbers. I'm not begrudging him for it, but he was being fudgy with numbers for the sake of splashiness.
