No artist is ever paid when Vevo displays an artists music video on Vevo. Yet, google pays artists who post their own work. That means Gangnam Style has probably make over a million dollars from advertising on Youtube. So who is stealing more? The distributors or Google. The answer is: they are all stealing. The largest portion always goes to the content manager. Pulling distribution from the hands of companies and putting it back into the artist control will see a much fairer distribution of wealth. Thus the conflict and artificial moral discussions we see pushed from media about this. Sharing is a moral act.