Because American movie as a stream of bits is not a product. It is information. Information should be free regardless of it's contents. There should be no such thing as "copyright infringing pattern of bits" for example. Yet it exists, if I haven't paid for a right to "consume" the "content". How do you enforce this? At what cost?

You can not fight technology, you can not stop it. It is inevitable that information will become free.

Luckily, it is now easier than ever to enjoy cross-cultural content in digital form.

I am not advocating for a society where one doesn't get paid for the content they provide, but rather for a society where information is free. Where information is not scarce. Where anyone can benefit from the works of others. Sharing is caring! Stop competing, start co-operating.