I didn't say anything about style. I think it's very hard for a person's style to shine through in a 1 page typed document, so I don't look for it and I don't disqualify people for lacking it.
In fact, I object to the entire idea that you can make a cog/non-cog determination from a sheet of paper.
The resume just gets you in the front door. It gets you an interview where someone can actually try to figure out what kind of an employee you will be. It's a first-round check on whether you even claim to have the relevant experience.
Partially true: It's hard for your style to shine through on an industry standard resume template. So don't use one of those.
You have a blank sheet of paper in front of you, and the only required element is your name up top. Write something that will explain who you are and why every company in the industry should be fighting to retain you. You can get that message across easily in a single page.
But yeah, if you have a resume that starts with "Career Objective", followed into bulleted work experience with the word "liased" appearing 20 times, then you are in fact sending a message. That message is "I'm a cog."
In fact, I object to the entire idea that you can make a cog/non-cog determination from a sheet of paper.
The resume just gets you in the front door. It gets you an interview where someone can actually try to figure out what kind of an employee you will be. It's a first-round check on whether you even claim to have the relevant experience.