We were just talking about this in an IRC channel. I think the article is saying that we've cut everything down to the common denominator. I've also heard it called the 'fast food' generation. We want the quick hit, the down and dirty. We live in an incredibly fast paced society. But in that context, how can you not chop everything down to the kibbles and bits, in order to get people even interested? (or in other terms: tl;dr)