Ads are pay per click almost exclusively. Adblock saves money by avoiding render... | Hacker News

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Drbble on April 13, 2012 | parent | context | favorite | on: Don't tell me how to enable JavaScript

Ads are pay per click almost exclusively. Adblock saves money by avoiding rendering and distribution costs. Adblock users don't click ads even when Adblock is off.

TheHegemon on April 13, 2012 [–]

I'm assuming you meant Ads are Pay Per VIEW almost exclusively. There is usually an incentive or you will be blocked if your click rate is incredibly low but very few ad systems pay on only a pay per click system.

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