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On the other hand, Dropbox's integration into the native OS is one of their best selling points. If I remember correctly, they actually had to do something along the lines of code injection into Mac OSX's Finder in order to get the dropbox-centric icons and options to appear[1].

Box.net only offers desktop sync to larger clients, and other competitors have yet to beat the frictionless Dropbox experience on native computers.

The way Google could win would be auto-import from Dropbox, tight OS integration, and online editing in Docs.

1: Here at 15:30 http://blip.tv/pycon-us-videos-2009-2010-2011/pycon-2011-how...



box.net offers a webdav interface, even for their free accounts. That's an open standardized interface for box.net vs. a proprietary client for Dropbox.


True, but WebDAV clients are nowhere near the perfect user experience that the proprietary Dropbox client provides (at least on OS X and Linux, I don’t know about Windows).




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