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I studied this a little.

Pepsi tastes better than Coke on a single sip because it's sweeter, but the preference among consumers gets murkier if you have to drink a whole can of the stuff. And even moreso if you want to have two cans.

Sweeter == better to have a taste. Not necessarily to have larger quantities though.



^Malcom Gladwell's "Blink"


More people drink Pepsi. The minority who drink Coke, drink enough of it to sell more syrup than Pepsi.


More people drink Coke.

http://www.nytimes.com/ref/business/20070527_COKE_GRAPHIC.ht...

I was, however, surprised at how difficult it was to find Coke in many restaurants in the US. That's not usually the case in the UK, for example.


The Pepsi corporation ownes some fast food chains in the US, so you're not going to find Coca-Cola at a Taco Bell for example. Aside from that, I've never really had trouble finding Coca-Cola in any kind of restaurant. Then again, I don't usually look.


Pepsi doesn't own YUM! Brands anymore, but does have permanent contracts with all their restaurants.


I think coke and pepsi try for exclusive arrangements at every dispensary. That means most restaurants prefer a discount from say pepsi for exclusivity, than to offer both with reduced profits.


Availability varies significantly by region. For whatever reason, some parts of the US are Coke-centric and others are Pepsi-centric.




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