A lawyer could potentially do all the prep work (and bill for it) but they can't argue in front of the judge.
Anyone the company designates as long as they're not a lawyer?
I think AT&T should be able to send a lawyer in such a case as long as he is wearing a clown suit including the red rubber nose.
AT&T could simply make the lawyer a corporate officer with just enough authority to handle small-claims court.
A lawyer could potentially do all the prep work (and bill for it) but they can't argue in front of the judge.