This is actually a very good point: people in a lot of professions could get a significant competitive advantage by automating large parts of their job. A random programmer does not know enough about baking to do much here; a baker who knows even a little bit about programming would find it much easier not only to do things him/herself but also to explain his needs to programmers who are not bakers.

In fact, the biggest win would be even simpler--just understanding where automation could help and where it couldn't is enough to progress. This sort of understanding more or less requires at least a base understanding of programming.