> I have no idea why you are getting down-voted. It's 100% true that the absolutely terrible brand that is BuzzFeed spilled over BuzzFeed News and hurt its public perception.
Don't you have that backwards? I was always under the impression that BuzzFeed News existed to help prop up the BuzzFeed brand's reputation.
BuzzFeed News was created later, years after BuzzFeed established its reputation as the internet equivalent of a shoddy tabloid. That crippled the News org's credibility from the very start; I know I still have a "drivel alert" instinct from their domain name, despite the knowledge that they have, in fact, produced impressive investigations at times.
Don't you have that backwards? I was always under the impression that BuzzFeed News existed to help prop up the BuzzFeed brand's reputation.