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This is pretty much true on a per page basis, but advanced SEO becomes less of a page optimization campaign and more about strategziing such that the business has positive results regardless of the performance of individual words or pages.

Exact match domains also crush backlinks.



How do near-match domains do? I have [adjective][keyword].com and it certainly didn't jump into the SERPs.


Near match domains receive no special bonus.

Look at it this way: having an exact match means you're committing yourself to the search term, either by being first to it or by spending a lot of money to buy the domain from whomever was first. Either is likely to be a signal of quality. Near match, however, just means you had $8 to spare. (For similar reasons, cheap-domain.com or cheapdomain.biz do not receive any bonuses.)




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