because "innovative" = "we are copying something that's been around for decades on desktops, but now we're doing it ON THE WEB!!!/ON MOBILE PHONE!!!" ;P
(this is of course a great advance from the previous generation of thrilling innovation which was all about copying something that's been around for decades on mainframes/minicomputers, but ON A MICRO!!!) ;P ;P
(this is of course a great advance from the previous generation of thrilling innovation which was all about copying something that's been around for decades on mainframes/minicomputers, but ON A MICRO!!!) ;P ;P