Woah, great resource. Nice and compact. As I'm fond of trees, I decided not to print the PDF, but to add a Table of Contents with links to subsections on the second page, so it's easier to use as a quick reference.
The 'Machiavellian Lens' is entirely too prevalent in technological design, but it's still interesting to read through them. I've seen most of these things before, but never really analyzed them.
Nice and super useful, now we just need a way to destroy any gains made from modifying peoples behaviour.
If you want me to act differently but can't afford to spend the time to actually get me to do so by convincing me of the rightness of the action using rational means, I have to assume that there isn't any benefit to me, and act accordingly.
Should fit for desktop usage: http://dl.dropbox.com/u/1508039/DesignIntent-draftoc.pdf