For what it's worth, they are at least not trying to sell non-voting shares like Snapchat (a company with much bigger losses). The offering is for Class A shares with 1 vote per share. Though the voting rights between Class A and Class B is still not clear:
"Outstanding shares of Class B common stock will represent approximately % of the voting power of our outstanding capital stock immediately following the closing of this offering, with our directors and executive officers and their affiliates holding approximately %, assuming in each case no exercise of the underwriters' over-allotment option."
"Outstanding shares of Class B common stock will represent approximately % of the voting power of our outstanding capital stock immediately following the closing of this offering, with our directors and executive officers and their affiliates holding approximately %, assuming in each case no exercise of the underwriters' over-allotment option."