> For me, the typical flow is to go to blog and click on the logo at the top.
This was literally the first thing I did after reading the article - and it took me back to the blog.
So then I click on 'About' and I read:
"Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves.
Our clients, who include some of the largest media companies in the world, harness their content's potential through our real-time and historical analytics dashboard, API, and data pipeline. "
And I still don't really know what they do and what they can do for me.
I work in web and I have no idea what they do either. Maybe it's something I would very much be interested in, but from their site I can't tell at all.
You see this a lot in this industry. I don't know why companies like this don't clearly state what their product does rather than make some meaningless high level statements about "data" and "empowerment".
This was literally the first thing I did after reading the article - and it took me back to the blog.
So then I click on 'About' and I read:
"Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves.
Our clients, who include some of the largest media companies in the world, harness their content's potential through our real-time and historical analytics dashboard, API, and data pipeline. "
And I still don't really know what they do and what they can do for me.