No one disputes that the sellers would prefer to make more profit. But we don't live in an anarcho-capitalist society (yet).
The article is about the EU preparing legislation that would require this sort of guarantee. A functioning government would not allow them to turn the process into a hellish ordeal.
I find this notion naive. It's been the case forever. It's still hard to get decent phone support (meanwhile they're always right there if you ask to stop your membership).
The issue is that there's no efficient backpressure mechanism in place when these systems are in place. People just waste time, money and then half of them surrender because no one listens or it's worthless to wait for a proper solution.
Not really, I haven't thought about this particularly yet. It should be the normal function of a political structure.
IMO I'd be more willing to try a flatter system where users, forming a similar emotional class, could share and help themselves in case of need. So promoting this behavior culturally should be done, and maybe enough.
The article is about the EU preparing legislation that would require this sort of guarantee. A functioning government would not allow them to turn the process into a hellish ordeal.