The high-end LCDs can go very bright nowadays, and HDR content means that there can be a great contrast between the bright parts and dark parts of an image.
The Samsung you point at is one of the best of last years TVs, so yes, a very good picture. Only downside is that it is edge-lit, meaning that the brightness of light objects can bleed into the surrounding areas.
Where OLED shines though is the low-end, the blacks/dark scenes, where you can go very dark right next to very light.
source: I'm looking for a new TV, so of course have to do extensive research...
I got a Samsung KS8000 and honestly couldn't be happier. I didn't see an image improvement in the 9000 series to justify the additional expense and I didn't want any bigger than 49"
I would love OLED but burn in concerns me still. Maybe in a few years.
I've had my eye on the LG OLED55B6V for months now. I actually bought it when it hit £1500 in the UK but was cancelled because they ran out of stock. A few months later and it's now at £1750, probably because they've refixed GBP/USD on it after the brexit disaster.
If it gets down to £1500 I'm gonna pick it up. I watch a lot of dark content and the OLED is amazing at showing it properly.
I think the only thing of note is that the B6 apparently uses a different SOC from the more expensive models (C6/E6 upwards) and apparently this has an effect on motion (potentially subtle stuttering on content not at native frequency).
I don't understand how inflation hasn't gone up by about 20% in the UK - most things seem to have had a huge increase in price with the combination of VAT at 20% (2011) and the devaluation of the pound I'd say we are already a much poorer country than we were 6-7 years ago.
I'm looking at the LG E6 or Samsung KS8000 (which in the UK is the equivalent of the US KS9000) which are 2016 models, or the LG B7/C7 and Samsung Q7F series (2017 models).
One thing to note is that the OLEDs are seriously expensive. The smallest of the high-end ones run at £3k for a 55" set.