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Given the terrible state of advertising, I would welcome a search engine that penalizes pages with popovers, animated ads, auto playing audio, and so on. Google would never build this, given its business model.

I hope Wikipedia brings some innovation to search, untethered from advertising revenue.



Google does do this AFAIK. They dont get any money when people turn on adblock and have always leaned towards simple ads as well as filtering out sites with crummy ux in search


Google does actually penalize this. It's also not that easy to catch given the layers involved.




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