That looks to be a publisher id in use since Windows 8. | Hacker News

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ikeboy on Aug 11, 2015 | parent | context | favorite | on: Windows 10 phones home when you search your start ...

That looks to be a publisher id in use since Windows 8.

blackbeard on Aug 11, 2015 [–]

I'm not sure it is universally consistent with that. I saw it change for a Metro app in Windows 8.1.

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