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Hi I´am from Brazil, and I think most of Startup Entrepreneurs are not prepared for business, I know the practice and experience is great, but they need some methodology, best practices, fundamentals of business, case samples and advices also.

Books like “Business Model Generation”, by Alexander Osterwalder & Yves Pigneur, “The Startup Owner´s Manual”, by Steve Blank and Bob Dorf could be very useful.

Here in Brazil we have the recented lauched book in portuguese called “Empreendedorismo Inovador – Como Criar Startups de Tecnologia no Brasil”, 25 authors, Editora Évora.

Att. @neigrando


I think the designer is really a kind of artist, and he/she must make use o its own style, preferences, talents and gifts and gifts, but considering UX/UX the attention to clients/customers/users wishes, preferences and expectation must be prioritized, preferably allowing some kind of customization and / or personalization - and always targeting the simplicity and practicality. Att @neigrando


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